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Speech Topics and Descriptions:
Formats range from 45 minutes to 2 hours (4 hours for Springboard Marketing) and vary by client needs.

Speech Topics Speaker Selections Speak to Serve Be Truly Unique Springboard Marketing Extend Your Brand Corporate Bureaus

Springboard Marketing: Leveraging Your Expertise into an Empire!
If you're ready to go from expert to guru, then this program is for you!  This systematic program focuses on developing the "built-in audience" needed to leverage expertise into an empire. The ability to package expertise, spot opportunities before anyone else and build a platform will generate long-term guru-status in the marketplace. Ranging from one to four hours, this program will feature:

• Three elements of an effective platform.
• Two benchmarks to measure the effectiveness of any money-making idea.
• Three avenues where all hidden opportunities reside (and a process to access each avenue!).
• A three-step process that can leverage any opportunity at any time.

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From Information to Insight: Creating a Manifesto
Having a compelling background isn't enough to launch a expertise-based empire. It's the ability to demonstrate your expertise and how the marketplace can use that expertise that will convert the mildly interested into long-term fans. This interactive session will feature hands-on ideas that can turn your expertise into a compelling "manifesto" that will lead the charge. Participants will learn:

• The difference between good information and a "manifesto" that makes millions.
• How to put your unique "take" on the hottest topics such as leadership.
• How to develop material that demonstrates what you know without bragging or pontificating.

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Speak to Sell: Using Public Speaking as a Marketing Tool
Learn field-tested strategies on the most effective way to get prestige, exposure and yes, even more business from public speaking. This session goes beyond getting speaking engagements into leveraging those opportunities for maximum potential. Participants will learn:

• The pros and cons of inviting experts like you to speak.
• Three reasons why most experts fail to get business from speaking.
• What to do before, during and after the speech to get more business.

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Speaking in the Strike Zone: How to Get Booked in High-Fee Markets 
This fast-paced, nuts and bolts session features the latest marketing trends in the speaking industry.  It includes:

• The most important factors high-end buyers consider when selecting speakers.
• What three things you need before breaking into the high-fee markets.
• How to effectively compete in high-fee markets.

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How to be Truly Unique in the Marketplace
Every marketing consultant will tell you – be unique.  But do you know what “unique” means to decision makers you are trying to reach?  And can you communicate that uniqueness in 30 seconds or less? This interactive program will focus on approaching the marketplace from a position of power. You will leave with 

• Market intelligence on how buyers decide who is different
• A systematic approach that applies your strengths to selection trends 
• System for creating effective 30-second commercials

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Using Public Speaking to Extend your Brand
Public speaking goes beyond communicating your brand -- it allows the audience to experience it.  Turn every speech into a branding activity with this interactive session. Participants will learn how to: 

• Create the right speaking environment
• Use the speech as a starting point for long-term relationships
• Develop content that will demonstrate the brand

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Speak to Serve: Completing the Hero's Journey
In Joseph Campbell’s “The Hero’s Journey,” the hero isn’t finished until he or she returns home in glory to encourage others to start on their own quest. For many change agents and pioneers, mentoring, writing books and public speaking are great vehicles to give back to the community. This session focuses on how giving back can also provide a springboard for your next big adventure. Participants will leave with specific how to's on: 

• Transforming lessons learned into "nuggets of wisdom"
• Choosing your best path to serve
• Spotting opportunities for your next move
• Creating an action plan to leverage every opportunity

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Creating Effective Corporate Speakers Bureaus
Why have a Corporate Speakers Bureau?To get your message out to your community and target markets. Yet many don’t – in fact, they do nothing but suck up staff time and increase administrative costs. This program can be customized to audiences who do or don't already have a bureau. This session will explore:

• Why many bureaus are not effective.
• Top three elements of successful corporate speakers bureaus.
• How to get speaking engagements without outbound calls to strangers.
• How to leverage speaking engagements for more media, sales and community building.

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