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Market Intelligence
Tips & Trends
The Sullivan Report
Special Reports
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Updated 7/11/08
E-books have run hot and cold since bursting on the
scene in 2000. But the big boys are in the house and e-book sales
are skyrocketing. Just two examples: Amazon’s Kindle wireless
reading device sold out fast (full disclosure: my husband swears
by it) and the deal between Borders and Sony launching an online
store with over 25,000 titles. Even Publishers Weekly touts
e-books as the #1 trend to watch in 2008. If you haven’t jumped
in already, now is a good time. Don’t go overboard, though
– these things won’t sell themselves. You still have
to have sound market strategy and distribution.
Process consultants and IT folks need to check out the private
college market. According to the National Association of Independent
Colleges and Universities (www.naicu.edu ), these schools want to
stap down rising tuition by streamlining operations. They are also
looking at outsourcing support services, perfect for virtual assistants.
Those RFP’s are on the way.
Why will programs on increasing performance withstand changes in
the economy? Because too many companies are replacing raises with
bonuses for results. Variable pay is not just for the rank-and-file
folks – executive bonuses will be linked to real results.
(Even the ever-popular holiday bonus is on its way out, according
to a Hewitt Associates survey.) Why do we care? Because pay-for-performance
makes helping employees meet their goals a must-have, instead of
“can do without.” This is good news for executive coaches,
soft-skills experts, anyone who deals with increasing performance.
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"Vickie Sullivan has a real knack for helping people work smarter, not harder, in reaching the next level of their professional career. The return on investment is as close as you can come to a sure thing."
Alan Weiss, Ph.D.
Author, Money Talks:How to Make A Million As A Speaker
Do you have the right tools to ride the sponsorship wave?
Make sure you are properly equipped with Become Sponsor Savvy,
Vickie's system for attracting and obtaining sponsorships.
Check it out here.
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