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Story Ideas

Speaking as Demographic Manna
As Sullivan can articulately explain and illustrate wonderfully through several examples, speaking can be tapped to launch a brand into new markets, be it the hot teen or multicultural sectors, or the perennially sought-after boomer demographic.

3-D Branding: Catch the Wave
CEOs use speaking as a platform to introduce their companies' brands into new markets...and solidify themselves into established ones. As Sullivan explains, these speeches create "3-D Branding," a customized experience that gives constituents a more accessible -- and successful -- approach that can build a solid reputation, good feelings, and long-standing loyalty.

Empire Madness
Drawing from her own successful experiences with thousands or experts, Vickie can lay out what keys the most effective approaches in building an empire based on expertise.

Diary of a Speaker
How speakers tout their brand, product or cause and tailor-make a career...and a life.

Leveraging Speeches into Income-Producing Events
Sullivan dispenses five must-know tips to turn a speaking engagement into a powerful marketing opportunity that pays off again and again.

Trend o' the Day
As speaking become more pervasive, its trends increasingly fluctuate. Get the latest scoop on today's hot topics, best audiences and hardest sells.

The Sullivan Story
Previously as an agent, Sullivan realized a crucial component was missing for experts to effectively use speaking to procure their best audience, and -- when she did -- she built a booming business filling that niche.

Podium Plusses and Pitfalls
A primer for those interested in (or obsessed with) speaking to promote their brand or themselves.

Consultants at What Price
With myriad consultants available for marketing advice, copy writing, presentation skills coaching and video producing, sort out what they can -- and can't -- do by translating their merits and claims.