"Vickie is a superb strategist who knows how to help consultants and speakers leverage their expertise. As a result of this program, I have discovered what my savvy buyer really values, and I have a message to make that known to prospects. I wish I could say I would have found this messaging without Vickie's insights, but that's not true. She has a knack for helping people mine their insights and value, and then to leverage that in the marketplace."
Amy Showalter,
President
The Showalter Group |
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Corporate America needs your expertise
-- and they're prepared to pay!
Get ready now for this billion
dollar boom!
Some of your fellow speakers, authors, and consultants have a secret.
A secret they don't want you to know. You see, for years associations
have used sponsors to offset costs for their conventions and meetings.
Many experts have known about this arrangement and a few have created
great deals for speeches, books, and appearance fees as a result.
Even in a tight economy,
Corporate America has been throwing BILLIONS of dollars into visibility,
and good will in their target markets. Decision-makers were
afraid that if they let up on getting and closing on prospects,
their competition would get the upper hand. Sponsorship of sporting
and cultural events has proven a return on investment. Now that
the economy is picking up, Corporate America is more open to using
this model in other areas.
Corporate executives are going BEYOND
associations to put on their own events and hiring experts to participate.
Corporate meetings are now getting sponsored...from their vendors.
Experts with "gift" books can create new distribution
deals through sponsorships. Experts in the media can be sponsored
for appearances. Industry insiders are calling this "event-based
marketing." This phrase will soon be a catch-all for all sorts
of events, partnerships and sponsorship deals.
Are you guilty of this?
But too many experts have left money on the table because they
weren't changing with the market. And they will continue to miss
these lucrative opportunities because:
- They are thinking too small (talking to buyers who don't have
the budget) and too narrow (such as speaking only) in putting
together these deals and
- They have packaged their credibility and message based on what
worked (and doesn't work now) and
- They don't know how to approach or convince Corporate America
to partner with them.
Here's the bottom line
Experts who are competitive in the new game of sponsorship will
grow their business to the next level. Those who aren't will not
only lose those opportunities but will see speaking engagements,
book sales and marketing momentum lost to those who do.
I've watched this trend for years...and
it's now about ready to burst wide open. And that's why, after years
of research and fine-tuning, I'm coming out of the shadows to share
my secrets and my system to help experts get ahead in this lucrative
market.
Hi, I'm Vickie Sullivan. Since 1987, I've generated millions
of dollars in speaking fees, book advances and ancillary income
for my clients by knowing where the money is -- and by packaging
my clients' expertise to compete for those big budgets. Clients
report that my market intelligence puts them two years ahead of
their competition...and into money-making momentum up to four years
faster than if they were to go it alone. I live and breathe this
marketplace, 24/7.
Take my word for it or listen to what some of my clients say:
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So how can you tap into my expertise to prepare for this billion dollar boom?
My private clients pay $25,000 to $50,000 to work wtih me individually. And frankly, I'm booked up months in advance. However, since I feel so strongly that this information is critical to your current and future success, I am offering a system to help launch you in this new direction.
Become Sponsor Savvy: An Expert's Guide to Attract and Secure Sponsorships is an in-depth, hard-core, never-before-discussed system that will not only prepare you for this boom, but will get you ready to get your fair share. This product will focus on market conditions mixed with SPECIFIC tactics and techniques to play this new game. Here is the detailed outline of the four CDs:
CD #1:
This first CD sets the stage by giving you the latest market intelligence on the sponsorship markets. There are MAJOR CHANGES in this arena so even if you've been sponsored in the past, you'll want to hear what's coming up and how to change your marketing efforts. This big-picture session will give you the context to make key strategic decisions about how to proceed in this lucrative market. Areas include:
- Latest market intelligence on the sponsorship marketplace: where the money is moving to and why
- Sponsorship then and now: key changes and how those changes impact your speaking/book/product & services empires
- What three things sponsorships can do for other revenue streams in your expertise-based empire
- What sponsors are looking for in a "property"
- Five key things you have to have in order to be "sponsorship worthy"
- What tools you must already have before you begin looking for sponsors
CD #2:
Now that you're ready to go for those big sponsorship deals, this CD "drills down" on the details to finding and qualifying sponsors. You won't waste time with wild goose chases after this sytematic approach to finding hidden sponsorship opportunities that are right for you. Topics include:
- Overview of the sales process
- Three key differences between low-budget sponsors and buyers with the big bucks
- Two categories of sponsors and hidden places to find each
- Four key diferences between getting sponsors and getting speeches, book sales, and consulting assignments from traditional buyers
- Three benchmarks to determine if a sponsor is a good "fit" for you
- Creating a "business case" for sponsoring your expertise
CD #3:
You've found a potential sponsor...now it's time to pitch and propose. Too many experts spend a lot of time on proposals and don't make the first cut. This CD will give you the secrets to creating proposals that sponsors LOVE to say yes to. Areas include:
- Approach: What to say in your initial contact
- Three reasons why so many proposals fail
- Four key elements of every successful proposal
- What to include in your proposal (and what not to!)
- How to respond when you don't get a response
- Negotiating your fees, exclusivity clauses and other "stuff"
CD #4:
Once you've sealed the deal, it's tempting to sit back and focus on serving your sponsor. But don't -- now it's time to leverage this experience. Sponsorships offer multiple opportunities for spin-off. This CD will ensure you are setting the stage for more sponsorships and other work. We'll cover:
- Three things to keep sponsors happy
- Three deal-killers that amateurs do (and you won't)
- How to measure your value and set the stage for agency representation
- How to turn one-event deals into multi-year contracts
- How to springboard your sponsorship opportunities into a seven-figure platform
Here's the deal:
When you purchase this system, the investment is a measly $497 (plus shipping). This is a mere pittance compared to the $25,000 - $50,000 I charge for one-on-one projects.
Comprehensive Manual. Let's face it: an hour is not enough time to fully explain all the steps involved. So I've put together a manual to augment these CDs. You'll get class notes, processes, frequently asked questions, all sorts of information that's critical to your success in getting sponsors.
ACT NOW!
As you read this, sponsors are making decisions about 2009. They
will spend their money on somebody. The experts who show up on their
radar screen first, and make the strongest business case, will get
the deal. Will that be you or your competitors? NOW is the time
to get in on this new game. We will cover all the secret ingredients
you need to attract and get sponsorships...but you have to ACT NOW.
Warmly,
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