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About the Market Assessment
Have a great idea for a book or speech? Want to expand your business to new avenues such as consulting, speaking or coaching? This market assessment is designed for those who want to get the "inside scoop" to their situation before committing time and money to expensive marketing tools. This low-risk project gives specific market intelligence and findings about the feasibility, your readiness and risks involved in your plans. Go beyond the standard "navel gazing" and find out what you need to do strategically to launch your next step in speaking.

You can expect to:

• Make informed decisions about how to proceed in marketing your expertise.
• Learn what you can expect from the marketplace before investing in expensive marketing or publicity campaigns.
• Determine the value of your expertise in top-fee markets and how to increase your value in those profitable venues.
• Find hidden promises and pitfalls that will help (or hinder) your execution of your plans.
• Decide if the risks are really worth it.

This option is perfect if you are:

• In the “investigative” stage, and want the market intelligence in order to make informed decisions about how to use speaking, books or professional services in your business.
• Getting good reviews from your free speeches, want to get paid for speaking but…you don’t want to jump in with both feet. You want to get the “lay of the land” before moving forward.
• Writing your book and want to make sure it leverages into other high-fee venues such as keynote speaking, public seminars, and high-fee consulting/coaching.
• Developing your own marketing plan and want to inject some market intelligence before spending money on tools, such as demo videos.
• Successful in another field and want to “check out” speaking or books before devoting resources to get into the market.
• Hearing from friends and colleagues that “you should be a speaker/write a book” and want to check out your chances in this volatile market.

This option is not a good fit if you are:

• Just “thinking about” expanding your expertise and it’s premature to devote quality time or resources at this time. There is plenty of free information on this site – sign up for our free online newsletter, The Sullivan Report or check out the special reports.
• Looking for an overview about the speaking industry. The Speaker Success Kit will provide you with information and strategies.
• Want processes and systems to increase the impact of your expertise. Your Position of Power will help you package your expertise and message on your own.
• Want to have more effective sales conversations. Talking to Strangers is the perfect program for making every conversation count.
• Already launching the "high-impact expertise" business and want a marketing plan, a message that differentiates you or your specific business model applied to your most profitable marketplace. Consider the “Turbo Charge Me NOW” project. If you are looking for a low-cost, do-it-yourself system, try Springboard Marketing.

What are the logistics of this project and how long does it take?
The market assessment has two phases. In the first phase, you submit brief material about your background, along with answers to a three-page questionnaire. Vickie will examine both and use her own market research to develop the findings. In the second phase, you call Vickie for a one-hour conference call to get the findings, and the “why” behind each. The timeline is generally about a week. The session is audio taped and the tape is sent to you. After the session, the findings are emailed to you as a Word attachment

"Vickie gave me a critical piece of advice about my demo video, something no one has ever told me.  Just 48 hours later, a buyer from a large association said the exact same thing.  This woman is psychic!"

Debbie Bermont
Source Communications

Ready to get started? Email us for an appointment with Vickie.