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Frequently
Asked Questions
What makes Vickie so different
from the other coaches and consultants?
Vickie knows the expertise marketplace better than
anyone else. She knows how high-end buyers make selections and what
positioning attracts those decision-makers. Unlike other consultants,
she studies your situation extensively and comes up with original
and customized solutions that differentiates her clients from their
peers. She comes up with the strategies, not the client (if the
client had the answers, they would have their results already.)
When
is the best time to work with Vickie?
When you're ready to focus your energy to moving your business to
the next level, and you're willing to change the way you're doing
things now. When you are tired of doing something that is not working.
When you are already successful but know that there’s something
bigger out there for you. When you KNOW that you have to do something
differently in order to get to that next level.
When
is the worst time to work with Vickie?
After you have spent months of your life writing a book and have
no idea if or how this book positions you. After you have spent
so much money on video producers, presentation skills coaches and
on marketing materials that you don’t want to change it, even
if it diminishes your positioning. Basically, after you have made
so many decisions that you are "locked in" to a particular message
or way of doing things.
HOWEVER, if you're willing to put your assumptions aside and consider
that there is a new way to sell your expertise, products and services,
then it's worth your time to talk to Vickie. Be ready to throw the
baby out with the bathwater to get to the next level.
Who
most benefits from Vickie’s services?
It’s not about talent, it’s about mindset. For the Market
Assessment, those who are interested enough in getting higher
fees for their expertise to devote some quality time investigating
that possibility. They are usually successful in another endeavor
and appreciate not "wandering around in the wilderness." For the
Turbo Charge Me NOW project,
those who are already in the marketplace and have either some success
and want more, or are starting out and want to approach the market
from a place of power. They understand that they don’t know
everything and need some outside perspective. For the Make
Me A Star option, those who are very serious about launching
their empire and know that they need some ongoing help.
How
do I get the most value from Vickie’s services?
Have two things: clarity on what results you want and a willingness
to implement immediately. Clarity allows Vickie to focus on a target
and come up with more specific strategies. Implementing Vickie’s
ideas (even just a few of them) within 30 days creates see immediate
results, motivating you to do more. What you don’t need is
the message fully developed, the book already written, the speech
already created, the stories already developed, or the promotional
materials/website already developed.
There are people out there who love being in limbo – so they
don’t have to act. Or who hang out and "just think about it."
These folks will not get value from Vickie’s services.
What
are the differences between the options?
The Market Assessment is for
those who haven’t made a decision yet about marketing their
expertise and just want to know the feasibility of entering the
market. Turbo Charge Me NOW is
for those who have made the decision to speak or write and now want
different results. Make Me A Star
is for those who want Vickie’s help in implementing the plan.
What
is the most popular option?
Turbo Charge Me NOW is the most
popular because it is the most comprehensive within a short time
frame.
What
are the logistics of the Market Assessment and how long does the
project take?
Market Assessment has two phases.
In the first phase, the client submits brief material about their
background and speaking experience and Vickie examines the material
for possible marketing and positioning opportunities. In the second
phase, Vickie spends no more than two hours with the client outlining
possible scenarios on the feasibility, executability and risk of
the client's plans. The timelines here are usually about a week.
What
are the logistics of the Turbo Charge Me NOW project and how long
does the project take?
Turbo Charge Me NOW has three
phases. The first phase consists of Vickie’s initial development
of strategies, starting from a list of eleven areas. The depth of
examination of each of these areas depends on the client’s
needs. A teleconference will be scheduled so Vickie can ask questions
about the material, give initial impressions, answer your questions
etc. The second phase is a face-to-face meeting (no longer than
a day) to present and discuss the findings. This meeting will be
audio taped for your convenience. The final phase is a debriefing
via telephone, to answer your questions after "digesting" all the
information we covered. The final phase is scheduled during our
meeting and must be completed within 30 days.
The entire process takes around two months, depending on schedules.
What
are the logistics of Make Me a Star package and how long does the
project take?
Make Me A Star begins after the final
phase on Turbo Charge Me NOW.
During this debrief, a list of specific outcomes and activities
are agreed upon. Vickie submits a proposal outlining the roles she
can play to implement the list, usually offering three options.
All options feature unlimited advice via phone, fax and email. Timelines
range from three to nine months.
How
much are the fees and what are the terms?
The fees are based upon project rather than hourly or daily fee.
Because every client is different, there is no basic project fee,
and are quoted individually. The terms are 50% deposit when materials
are submitted and the remainder is due upon meeting Vickie. Option
#3 has more flexible terms as mutually agreed upon.
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