Fast Start Resources
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SPEAKING DOESN'T FIT YOUR BUSINESS MODEL?
That's okay...Vickie can still help get you high-end clients, bulk product sales and big book advances. Even if you choose not to speak.
"If you're a hammer, every problem looks like a nail." There's a grain of truth in that old saying. The last thing we want to do is talk someone into giving speeches. There are enough folks out there who want to hit the speaking circuit, so your opting out will probably by OK with everyone else. Besides, you're right -- some experts get all the business they want without ever facing an audience.
So can this site and Vickie's market intelligence still help? You bet! She has helped experts package their expertise for high-end professional services and best-selling books. Many of her clients get six-figure clients and big book advances. Just check out the success stories to learn more about how other experts have worked with her.
Authors
If you want to write a book in order to get more credibility, media or clients...you still need to differentiate your message. The marketplace no longer cares if you've written a book. Buyers want to know that the book is popular, and has generated national media. Media wants to know that you're a good interview, with plenty of sound bites. Being an author is nothing...being a HOT author is everything. So take a look at our special report on the book industry to get the inside scoop on the art and science of books. To create those little sound bites of brilliance, check out the free online tutorial in the Resources section. It's confidential, too...
Vickie can help you differentiate your message in two ways: for you do-it-yourselfers, check out Your Position of Power for a complete, systematic approach for packaging your expertise to your most profitable marketplace. Or, if you want Vickie's specific advice on getting big book advances (she's helped several clients with that -- check out Rich Fettke's story) contact us to set up an appointment to tell Vickie your situation and find out how she can help.
Experts
If you're an expert who wants to coach or consult...you provide professional services and don't want to speak. That's okay...you don't have to be a big keynote speaker to make your business work. But if you want to expand into another area, you'll want to get a market assessment before investing a lot of time and money into the venture.
Also check out industry links to find out about other areas in which experts use their brilliance, such as coaching and consulting. Vickie also packages your expertise to get more high-end clients. Her Turbo Charge Me Now project has helped experts get six-figure contracts with high-end clients. In her Your Position of Power system, Vickie gets at the heart of packaging your expertise with tools for creating your "30-second commercial," your identity and your "manifesto," a unique point of view that attracts high-end buyers to your brilliance.
Bottom line: be different or be invisible. Vickie's approach using the latest market intelligence will help you package your expertise in multiple formats such as coaching, consulting, educational product development, and writing books.
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“Working with you was amazing. You not only did what you said you would but far exceeded our expectations. Your ability to quickly, yet accurately, synthesize our company information into a meaningful focus was terrific. The work we did on repositioning and refocusing our organizations has already paid off! ”
Grace McGartland
Thunderbolt Thinking Inc.
Ready to own your corner of the market? Get Your Position of Power to package your expertise for marketing tools and sales conversations. Want Vickie's individual attention? Contact us to get on her calendar and explore.
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