|
Market Intelligence
Tips, Trends & Tirades
The Sullivan Report
Special Reports
|
Newsletter Archives
In July 2004, Vickie's quarterly newsletter Splash was replaced with The Sullivan Report. Because the information in Splash is still relevant today, we've included both archives in this section.
Want to know the latest trends in the empire-building business, as well as ideas to get your message out? Get Vickie's quarterly newsletter The Sullivan Report for FREE*! Two easy ways to sign up: just give us your name, email address and zip code in the boxes on the upper right hand corner...or go to contact us, complete the form and type "Sullivan Report " in the comments section. Nothing to lose -- you can unsubscribe at anytime.
Important: The information you provide to get this newsletter will NEVER be sold, traded or loaned to anyone ... EVER! (You have Vickie's word on it.)
Articles from free quarterly newsletter
| Fall
08: |
Two
Lessons from the Winning Campaign, What Every Game Plan Needs
for 2009, World According to Vickie, Any Questions? |
| Summer
08: |
Finding Solid Ground in
an Uncertain Economy, Dealing with the Bargain Buyer, World
According to Vickie, Any Questions? |
| Spring
08: |
Millennials in the Market:
Three Changes for Experts, What to Say to the Budget Blues,
World According to Vickie, Any Questions? |
| Winter
08: |
The Recession-Proof Experts,
Options: Defining Value Differences, World According to Vickie,
Any Questions? |
| Fall
07: |
Two
Brands That Get Attention FAST, Stepping Up to a New Direction,
World According to Vickie, Any Questions? |
| Summer
07: |
What High-Fee Buyers Want
Now, Prominence 101, World According to Vickie, Any Questions? |
| Spring
07: |
Create
Credibility in New Markets, The Curse of the Committee, World
According to Vickie, Any Questions? |
| Winter
07: |
Profitable Branding Models,
Bios that Bring High-Fee Business, World According to Vickie,
Any Questions? |
| Fall
06: |
Making
The Final Cut, How Evangelists Can Build Your Business Case,
Any Questions? |
| Summer
06: |
From
Book to Big-Fee Speaking, How to Make No-Fee Speaking Work,
Any Questions? |
| Spring
06: |
The
Next Big Thing in Differentiation, Communicating Your Differentiation,
Any Questions? |
| Winter
06 : |
Two
Trends to Act on NOW, The New Role of Seminars and Bootcamps,
Any Questions? |
| Fall
05: |
Finding
Hidden Opportunities, From Conversations to Contracts, Any Questions? |
| Summer
05: |
Choose
the Right Business Model, Prime Time Websites, Any Questions? |
| Spring
05: |
Are
you Sponsor Worthy?, Media Presentations: Practical Tips
for TV Interviews, Any Questions? |
| Winter
05: |
Marketing Plans That Build
Empires, Execution is Everything, Any Questions? |
| Fall
04 : |
Three
Shifts in Sponsorships, Finding Potential Sponsors, Any Questions?
|
| Summer
04: |
Turning Your Message
Into a Movement, Creating Curiosity, Any Questions? |
| Spring
04: |
Are
Public Seminars Right For You?, Getting into the Public Seminar,
Any Questions? |
| Winter
04: |
When to
Tell Your Compelling Story, Finding the Springboard Opportunity™,
Any Questions? |
| Fall
03: |
How
to Respond to Objections, Common Objections & Effective
Responses, Any Questions? |
| Summer
03: |
Dealing With the "No
Budget" Blues, Is Your Strategy Obsolete?, Any Questions? |
| Spring
03: |
Reinventing
Your Speaking Business, Reinventing Attitudes, Any Questions? |
| Winter
03: |
Marketing by Manifesto,
Secrets of Execution, Any Questions? |
| Fall
02: |
Why
Your Advocates Can't Help You, How to Get Paid (or Competing
with Free Speakers), Any Questions? |
| Summer
02: |
Implementing Your Strategy,
Fewer Speeches - More Revenue, Any Questions? |
| Spring
02: |
Getting
More Keynotes, Pitches that Work, Any Questions? |
| Winter
02: |
The Difference Between
Strategies and Metaphors, Finding Great Support, Any Questions? |
| Fall
01: |
Stories
That Sell, Discovering New Material, Any Questions? |
| Summer
01: |
Investing in Marketing
Tools, What Doesn't Work in Marketing Tools, Any Questions? |
| Spring
01: |
Finding
Your Buying Audience, What Buying Audiences Want,Any Questions? |
| Winter
00: |
Sponsorship Speaking,
Sponsorship Case Study, Any Questions? |
| Fall
00: |
Be
Unique in Your Target Market, A New Kind of Elevator Speech,
Any Questions? |
| Summer
00: |
Breaking into High Fee
Markets, Creating Bestsellers, Any Questions? |
| Spring
00: |
Leverage
Your Speaking, Using Virtual Assistants, Any Questions? |
| Winter
99: |
Getting New Business
in the Next Decade, Hot Topics 2000, Any Questions? |
| Fall
99: |
When
to Hire an Agent, Successful Book Formats, Any Questions?
|
| Summer
99: |
Helping Your Advocates
Help You, Getting Good Help, Ask the Agent |
| Spring
99: |
Mindset
Marketing, From Free to Fee, Ask the Agent |
| Winter
98: |
The Changing Role of
Speaking, New Opportunities, Ask the Agent |
| Fall
98: |
Attracting
New Clients, Untangling the Web, Ask the Agent |
| Summer
98: |
Differentiate Your Expertise.
Myths and Realities, Ask the Agent |
| Spring
98: |
Get
more Business from the Audience, from Inquiry to Sale,
Ask the Agent |
| Winter
97: |
Creating New Venues,
Insider Secrets to the Corporate Market,
Ask the Agent |
| Fall
97: |
Competing
with Celebrities, Reality Check for Videos, Ask the Agent
|
| Summer
97: |
From Training to Keynotes,
Finding the "Nonexistent" Booking,
Ask the Agent |
| Spring
97: |
Unknown?Get
Credibility Now!!, Damage Control: Restoring Credibility After
a Disaster, Ask the Agent |
|  |
