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Interview Questions

Speaking as a Whole
Why do companies hire speakers?

What do companies look for in selecting a speaker, and what are the leading criteria in making that selection?

What are current hot topics today for speakers? What's driving those topics? What topics are considered yesterday's news? Why did those topics become dated?

How -- and why -- has the speaking dynamic changed so drastically in the past few years? Why has competition become more intense?

How "big" - financially and engagement-wise - is the speaking market? How many opportunities are "out there" a year, and why does the market keep growing?

How does speaking lead to high-end professional services such as coaching, consulting, writing, and product development?

Speaking and Companies, Big and Small
How can speaking be used to keep customers?

How can businesses -- big and small -- use professional speakers to promote their brand, procure customers, and/or play a role in the community? What companies can provide strong examples of those tactics?

Why are CEOs and top-tier corporate executives becoming the "face" of a company? How do they determine the topics they'll speak about?

How could big-name CEOs be more selective in the speaking they decide to take on?

Speaking and How it Relates to Branding
How can speaking launch a brand into a new market? How can it launch an entire empire?

In your words, what's a "platform" and why has it become so crucial in building mmomentum for a brand or cause?

Why has a trend emerged for small businesses to depend on speaking?

Why has speaking become such an integral part of branding?

Who are some names, and what are some brands, that implement speaking as a successful component of their overall marketing program?

Which corporations would be good candidates for using speaking in launching a brand or recent product? Which personalities could benefit from speaking as a platform in their current or anticipated empire?

How is speaking used as a turn-key for consulting, coaching, endorsements, and books?

What makes or breaks an author getting a six-figure advance?

Speaking for Aspiring Speakers
Why do people decide to go into speaking, and why is it an industry on the rise?

How do you become a "paid speaker?"

What are common mistakes speakers make?

How do speakers know if they're "ready" to face an audience?

At what point do you and your services become valuable to speakers?

 

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