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About the "Your Position of Power" Master Session
In this competitive marketplace, "savvy" buyers must see your value CLEARLY -- and be convinced that you have a unique solution just for them. This program provides Vickie's personal attention while you position your expertise to these discriminating decision-makers. Using the Your Position of Power program, Vickie will provide feedback and guidance as you package your expertise and create a platform based on your point of view

With Vickie's help, you can expect to:

• Get more interest and positive responses from high-fee buyers.
• Have more confidence in introducing your expertise in networking situations.
• Write a book that will better position you with high-fee buyers.
• Avoid costly mistakes in creating marketing tools that don't position your work.

This project is perfect if you:

• Want Vickie's input but don't want to pay her to do it for you.
• Know how to get into the marketplace but want to make sure your content is differentiated enough first.
• Know your most profitable entry points and want to make sure your content is competitive enough to be selected.
• Have a book coming out and you want to make sure the content will generate high speaking and consulting fees.
• Have a great reputation and need the "strategic fit" to get those high fees.
• Know your stuff, but those 30-second commercials always stump you.
• Want to make sure your sales efforts pay off by being positioned correctly.
• Are on a tight timeline and need to be positioned FAST!

This option is not for you if:

• You don't know your target market and you want Vickie to figure that out for you. That's the job of the Turbo Charge Me Now program.
• You don't know if your content will generate the highest fees. You'll find the answers to that questions, and more, with the Market Assessment.
• You need help integrating your content with your web sites, media campaign and sales conversations. Making sure you make the most of your differentiation is part of the Turbo Charge Me Now program.
• You want Vickie to do the exercises for you. That's covered in the Turbo Charge Me Now program.
• You want Vickie to analyze your situation and create the platform that will get you top dollar. That's also covered in the Turbo Charge Me Now program.
• You want to be more attractive to potential sponsors. This program can help, but won't go far enough. Try Become Sponsor Savvy.
• You're connecting with high-fee prospects, but they aren't buying. This program can help, but won't go far enough. You need the negotiation, overcoming obstacles and closing strategies in Talking to Strangers.
• You like to take things slow and easy. You don't want to be rushed. Best bet: get Your Position of Power CDs and do the exercises on your own.

The process and logistics:
This project lasts three months, consisting of two conference calls per month, and unlimited emails for drafts. You will be responsible for completing the exercises in Your Position of Power and submitting your work via e-mail to Vickie. (So that you get the most out of the conference calls, Vickie needs your drafts 24 hours before the call.) The first month will focus on packaging your identity. The second month will help you write your manifesto. The third month will create 30-second commercials and critical beliefs.