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Here's the Deal 2009

Bonus planning session for annual subscribers:

Date: November 20 -- Gameplan for the next 45 days

Are buyers gone celebrating the holidays? Some are -- and some are finalizing decisions by the end of the year. Why wait until January? They have to spend this money now because they know cuts are coming in 2009. This call will concentrate on how to take advantage of this buying cycle and end 2008 with a bang.

Here's the Deal agenda for 2009

Here's the deal...on setting direction.
Date: January 13, 2009 @ 2:00 PM PST (5:00 PM EST)

I get hundreds of emails and calls per month and the #1 question I get is: am I on the right track? This session puts the spotlight on setting a direction that'll make or break your business:

• How to set and maintain THE RIGHT direction in an ever-changing marketplace.
• Most common flawed decisions experts make in an uncertain economy -- and why they are so predictably fatal.
• How to predict market reaction to your ideas -- what warrants your attention and what you can ignore.
• How to change course if you're heading down the wrong path.

Here's the deal...on business models that build empires
Date: February 10, 2009 @ 2:00 PM PST (5:00 PM EST)

Now that you've set your course, it's time to focus on the "how." A business model is a collection of decisions that makes your strategy come to life. It creates a solid line of attack that guides all your other choices: what kind of book you write, how to generate revenue, etc. This call will drill down to help you select the best business model for you:

• Why a business model should never be confused with a business plan.
• What are the most profitable business models now - and which ones will get killed in this economic climate.
• Should you change your business model to fit the economy? When to change and when to stay the course.
• How to bail out of a business plan that no longer works.

Here's the deal...on recession-proof niches
Date: March 10, 2009 @ 2:00 PM PST (5:00 PM EST)

In every economy there are winners and losers. Yes, even this one. This call will focus on the nooks and crannies that you can leverage. This call will cover:

• Which industries are doing well -- and spending money on experts.
• What Corporate America is still willing to pay big bucks for.
• Genres beyond the corporate market that are absolutely booming.
• What buyers are buying now -- and why.

Here's the deal...on branding: high-fee vs. low-fee markets
Date: April 14, 2009 @ 2:00 PM PST (5:00 PM EST)

For every elite-status expert with an original brand, there's another who'll make a mint with an "everyday, low price" brand. During this call we will set a wide-angle lens on both approaches and then drill down to cuss and discuss:

• In this economy, does it make sense to brand for low-fee services? It worked for Walmart -- would it work for me? What are the pros and cons of each approach?
• What types of expertise works best for low-fee and high-fee services.
• What criteria you need to use to make this game-changing decision.
• Which type of brand works best in corporate and beyond.

Here's the deal...on competing in a crowded market
Date: May 12, 2009 @ 2:00 PM PST (5:00 PM EST)

Buyers have options -- and that raises the bar for everyone. This session will focus on street-level tactics that put you on the inside track when the buyer is considering other experts:

• Three critical changes that crowded markets require from all of us.
• Why many experts show interest and then ignore your calls after you send them the information they requested.
• How to blow past the initial interest stage and compete to the final round of consideration.
• How to be the benchmark for buyer comparison.

Here's the deal...on web sites that work
Date: June 23, 2009 @ 2:00 PM PST (5:00 PM EST)

When in doubt, redo your web site. Far too many experts put too much effort into web sites that just don't net results. This session highlights the strategic use of web sites:

• How to tell the difference between when an overhaul is in order versus simply adding new content.
• Determine whether a content-driven web site or a sales-driven web site is best for you.
• Learn the three ways the economy has changed web sites -- forever.
• How to make sure you don't end up with a "lemon: for a web designer.

Here's the deal...on writing books
Date: July 14, 2009 @ 2:00 PM PST (5:00 PM EST)

Are six-figure book advances obsolete? For many experts, the answer, sadly, is yes. But don't despair: there are many ways to make books work for you. This call focuses on the strategic use of books in your marketing toolbox:

• Current trends in publishing (and self-publishing) and how they impact you.
• What books can realistically do for your business and your brand.
• The three most common and harmful mistakes experts make when writing their book.
• The most important ways to ensure that your book springboards your brand.

Here's the deal...on your manifesto
Date: August 11, 2009 @ 2:00 PM PST (5:00 PM EST)

Thanks to blogging, article distribution and social media, everybody is an expert with an opinion. So how can you make sure you're heard above the chatter? By going beyond the clever turn-of-phrase and providing an insightful point of view. This call drills down on specific ways to be brilliant:

• How the economy, combined with the glut of information, has redefined "what it means to be unique."
• What seven-figure thought-leaders possess that low-fee experts don't.
• Why many experts know way more than they're telling.
• Two simple ways to draw out your own inner brilliance.

Here's the deal...on advocates
Date: September 15, 2009 @ 2:00 PM PST (5:00 PM EST)

Now is the time to work with your champions: those folks who know you're good and are willing to open closed doors. In this economy, you need all the open doors you can get. This session will focus on identifying opportunities that are hidden in plain sight.

• The new role advocates play in 2009
• The #1 reason why advocates can't help you (and what to do about it).
• Two new ways to create and nurture advocates.
• Three chief ways advocates can help.

Here's the deal...on building community
Date: October 13, 2009 @ 2:00 PM PST (5:00 PM EST)

Blinding flash of the obvious: social media will boom in 2009, as everyone is scurrying around finding and making friends. But this session will go one step further to explore how to build a strong community or repeat buyers.

• Reality check: are communities good for all experts?
• What should you give away and what should you sell to your community?
• The best structure for building a community.
• Common community-building mistakes almost every expert makes.

Here's the deal...on lead generation
Date: November 10, 2009 @ 2:00 PM PST (5:00 PM EST)

Those who consistently "get out there" will get the business in 2009. So this session will focus on creative lead generation. I'll go beyond general visibility and cover:

• What's working and which strategies are backfiring (and why).
• Quality vs. qualified leads: how the economy has shifted this argument.
• Two (or more) ways to leverage media, web sites and other lead generation activities.
• Fresh, distinctive ways to generate leads.

Here's the deal...what's next?
Date: December 8, 2009 @ 2:00 PM PST (5:00 PM EST)

Whew! No matter what happens, 2009 will go down as one adventurous year. Soooo, what's next? This call will focus on how to ferry your momentum into 2010: what to watch out for, what's coming up, and what to take advantage of. This call will be based on the latest market intelligence, so watch for updated information as the year unfolds.