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About the "Become Sponsor Savvy" Master Session
Corporate America is paying BIG BUCKS for experts who can help them engage their customers. Are you ready for the hyper-competitive sponsorship marketplace? You will be after this program! Using the Become Sponsor Savvy program, Vickie will provide feedback and guidance so you can launch a sponsorship program that will build your empire.

With Vickie's help, you can expect to:

• Know what actionable steps will make you more sponsor-worthy.
• Find hidden opportunities for sponsorships that your peers can't touch.
• Have more confidence when calling potential sponsors and pitching your services.
• Create a compelling query letter that will show sponsors that you are their solution.
• Have a systematic approach in finding out what sponsors want.
• Have more powerful "talking shop" conversations with potential sponsors.
• Avoid costly mistakes in approaching sponsors that can't be fixed later.

This option is perfect if you:

• Want to get more sponsors but don't have a system for getting started.
• Know that you are attractive to sponsors but don't know the best way to contact them.
• Have some ideas about sponsorships and want to make sure you pitch them right.
• Have some sponsorship opportunities coming up and don't want to "mess them up".
• Have a book coming out and want a sponsor to distribute them at your speaking engagements. (Better yet, speeches that the sponsors are paying you to give.)
• Are contacting potential sponsors, but don't seem to be going anywhere.
• Have a sponsor interested and want to make sure you're leaving no money on the table.
• Have to put together a proposal for a sponsor and want Vickie's input.

This option is not for you if:

• You're not sure that you are sponsor-worthy. This project is based on the assumption that you are and just need to "spruce up" to be more attractive. When in doubt, do the Market Assessment first. Then you'll know for sure if you are ready for this project.
• You're not sure sponsorship is for you and are just in the exploration stage. Better option: get the Become Sponsor Savvy CDs and listen to them on your own. This program is for folks who are ready to implement.
• You want Vickie to give you specific markets that sponsor experts. That's part of the Turbo Charge Me Now program.
• Your identity and message aren't packaged in the most profitable way. (And you know this because the market is ignoring you.) Go to Your Position of Power first, then come back for this program.
• You're not comfortable contacting people, especially if they don't know you well. This program doesn't deal with that fear. Check out Talking to Strangers and come back for this program.
• You like to take things slow and easy. You don't want to be rushed. Best bet: get Become Sponsor Savvy CDs and do the exercises on your own.

The process and logistics:
This project lasts three months, consisting of two conference calls per month, and unlimited emails for drafts. You will be responsible for completing the exercises in Become Sponsor Savvy and submitting your work via e-mail to Vickie. (So that you get the most out of the conference calls, Vickie needs your drafts 24 hours before the call.) The first month will develop a plan to become more sponsor-worthy. The second month will zero in on finding and contacting potential sponsors. The third month will focus on negotiating fees and closing the sponsorship deals.